ABOUT
A career spent asking the same question at different scales: who is this really for?
I'm Tripura, a UX and Service Design Leader who thinks in systems. I work across the layers that shape each other, the experience, the team that builds it, and the organization around both..
In design leadership, the hardest work isn't introducing a new framework. It's earning the right to introduce one at all.
Core Member and Co-Facilitator of the Organization Hub in the Systems Innovation Network, a global community of 30,000+ practitioners advancing systems thinking.
"Form follows function."
- Frank Lloyd Wright
Frank Lloyd Wright's line has anchored me for as long as I have been designing anything. Form follows function. Each chapters since has been a different way of practicing that idea, at a different scale.
My Journey
THE FIRST CHAPTER
Intrigued by people in different spaces.
Trained as an architect, then as an urban planner. Learned to see ecosystems before objects, and ask who the design was actually for.
THE SECOND CHAPTER
Curious how technology shapes the people using it.
A decade inside SAP and CRM systems across New Zealand and the US. Watched the human experience get lost in the technical implementation, more times than felt right.
THE THIRD CHAPTER
Left the career that worked for the one centered on people.
Stepped into UX and Service Design. Learned to translate enterprise complexity into experiences that actually served customers and employees.
THE CHAPTER I'M IN NOW
Building design teams for what's next.
Leading design where customers, teams, and the systems behind them connect, and exploring how organizations change through the Systems Innovation Network. The instinct from the first chapter still underneath every decision.
When I'm not working
I travel. I collect stories. I sketch.
Based in Dallas, TX. Previously, in New Zealand.
The question I get asked the most:
"How did you go from SAP to UX?"
Happy to tell you over a coffee!
LET'S CONNECT
PHONE
972.655.6129
LINKED IN
linkedin.com/in/tripura-jampala